Campaign Communications Specialist


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Category: Consumer, Customer Lifecycle Management
Two of Australia’s leading telecommunication companies, Vodafone Hutchison Australia and TPG, have come together to form TPG Telecom Limited. TPG Telecom has a powerhouse of brands which include Vodafone, TPG, iiNet, Internode, Lebara, AAPT and felix. As the second largest telecommunications company listed on the ASX, TPG Telecom has a strong challenger spirit and a commitment to delivering the best services and products to our customers. We are driving competition and choice for businesses and consumers across Australia.

As CLM Communications Specialist, you will design and deliver highly-engaging and commercially-impactful campaigns to Vodafone customers using eDM, SMS and push notifications. To be successful in this role, you’ll have natural flair for creativity and copywriting; have built strong foundations in customer or direct marketing; be a strategic thinker that can also sweat the small stuff; show strong collaboration and communication skills; thrive in a fast-paced environment where pivoting for success is the norm.

Responsibilities and tasks:
End-to-end campaign management of complex and highly-personalised eDM, SMS and MMS campaigns to the Vodafone customer databases. Communications and message planning, copywriting, email layout/design/build, stakeholder management/approvals, campaign testing, reporting and optimisations. Collaboration with CLM Planning Managers and Campaign Operations teams to ensure communications are relevant for customers and aligned with database segmentation and CTA/journeys. Partnering with other Vodafone SME’s (Brand, Product, Devices, Pricing, Legal, Digital) and external partners (Apple, Samsung, nbn™) to ensure communications are aligned and compliant across all business functions. Day-to-day management of external vendors. Support other CLM Communications Specialists with testing and proofing to ensure zero defects prior to campaign deployment.
Knowledge, experience, and skills:
3 to 5+ years’ experience in a customer, direct or email marketing communications role, either in a large B2C consumer or B2B company. Proven ability to create highly-engaging and commercially-successful 1:1 communications (with emphasis on eDM channel) that showcase best-practice creative and copy techniques. Demonstrated experience of using data-driven opportunities to conduct creative, copy and eDM layout experiments that improved conversions. Innovative and keen to think out of the box in a pragmatic and systematic approach. Natural curiosity for consumer behaviour and proven ability in translating this into creative. solutions that drive conversion. Top-class organisational skills and attention to detail. A genuine team player with excellent stakeholder management skills. Resilient self-starter that works well under pressure and tight deadlines. Experience with Responsys SAS 360i email build software (or similar) preferred. Some graphic design/Adobe Photoshop experience highly desirable. Experience working with the Agile, Jira and Confluence will be a plus.
Benefits and perks
Flexible hybrid way of working (from home and North Sydney office) ‘Stay Connected Mobile’ – Access to a free mobile plan ‘Stay Connected NBN’ – Access to a free NBN 100 plan ‘Your Leave’ - an additional 4 days of leave to be used whenever you like - every year Access to LinkedIn Learning and Vodafone Learning platforms Access to Corporate Partner Discounts
We are committed to attracting, developing and retaining the best people by offering a flexible, diverse and inclusive workplace where hard work is truly rewarded. You will have access to fantastic benefits, including generous leave policies, leadership development programs and opportunities to grow your career. You’ll be faced with loads of variety where no two days are ever the same in a collaborative workspace that helps drive innovation.

Interested? We are excited to hear from you!


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