About the Role
We are looking for a well-rounded Digital Marketing Manager to support the BOQ Business Bank. The key focus of this role is to improve the digital experience for our clients and potential clients, drive traffic to our websites, deliver email marketing campaigns, help deliver online acquisition activity, manage ongoing reporting and work with key internal stakeholders and agency partners.
On-going website improvementsBuilding promotional landing pages, enquiry forms and product pagesUploading content including homepage promotions, videos, editorials and client testimonialsConversion rate optimisation: utilise website analytics and Adobe Target to conduct A/B and multivariate testing with the view improve the on-site experienceSEO activitiesOn going reporting against our digital KPIsIndustry/legislative updates as required by Legal/ComplianceAd hoc changes and updates
Day to day maintenance of the BOQ Business (BOQB) and BOQ Finance (BOQF) corporate websites, including but not limited to:
Assist with digital campaign elements including: website and digital media requirements, lead capture forms, tracking, and reportingSupport fellow digital marketing team members on projects and BOQ Group initiatives
Collaborate with product and marketing team members:
Monitor our social media channels and report back on findingsDevelop and publish content to our LinkedIn pages
Contribute to the development and delivery if the social strategy:
Degree in Marketing, Business or relevant discipline.Experience in Adobe Experience Manager (AEM) essential, and Campaign and Target an assetProficiency using analytics tools such as Google and AdobeUnderstanding of SEO and SEMSocial media experienceDemonstrated experience of building, maintaining successful relationships with internal and external stakeholders.Excellent interpersonal skills.Manages multiple projects effectively and accuratelyAbility to execute quality output under tight deadlinesVery organised and detail oriented, with excellent written and verbal communication skillsEnsures adherence to digital marketing guidelines and policies at all times
The successful candidate will demonstrate:
BOQ is passionate about providing opportunities for you to develop your career as we continuously adapt and deliver in a transformational and collaborative environment with a strong focus on community.
We support a flexible workplace and we are committed to an inclusive and diverse culture where differences are embraced!
Our Benefits Flexible working arrangementsDiscounted financial productsSalary sacrificing optionsPaid parental leavePaid volunteer daysPurchase annual leaveBUPA Corporate PlanEmployee Assistance Program (EAP)Gym, shopping, technology and travel offers!
There is something wrong with this job ad? Report the error